Marketing News

L’Occitane Travel Retail Heads Down Under for Immersive Pop-Up at Sydney Airport

Display includes new products in the Delícia Drench range by Sol de Janeiro and travel-friendly Jet Set.

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By: Lianna Albrizio

Associate Editor

L’Occitane Travel Retail is heading Down Under for an immersive pop-up at Sydney Airport, casting rays on Brazilian-inspired beauty brand Sol de Janeiro. The activation, which will run until April 10, showcases the brand’s Delícia Drench body care range, highlighting two anticipated products: Delícia Drench Shower Oil and Delícia Drench Jet Set. The brand’s bestsellers, like its Brazilian Bum Bum Cream will also be on display, and hero products. The dynamic promotion, in collaboration w...

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